Anthony Joshua: Betfred's Boxer Tweets Broke Gambling Rules, Says ASA Anthony Joshua: Betfred's boxer tweets broke gambling rules, states ASA 1 November 2023 ByRiyah Collins BBC Newsbeat Three tweets by Betfred including Anthony Joshua have been prohibited for breaching gaming advertising guidelines. The Advertising Standards Authority (ASA) investigated the posts shared in March and April promoting a fight. It said Joshua was most likely to strongly attract under-18s - which is forbidden by brand-new betting ad guidelines. Betfred, which declined claims Joshua attracted children, called the choice "unjustified" and stated it would require an independent review. In 2015 the ASA, which manages marketing in the UK on TV, radio and online, upgraded its rules for promoting gambling., external The new guidelines specify that business can not interest under-18s "by reflecting or being connected with youth culture". Betfred's tweets included videos of Joshua discussing his diet plan, his preparation routine and his pre-fight mindset before his bout with Jermaine Franklin. The business had argued boxing is an "adult-orientated sport" since its late-night matches are primarily streamed pay-per-view and can only be bought by over-18s. It also stated the 3 tweets weren't marketing however were "editorial" in nature. The bookies did confess Joshua is hugely popular throughout social media, with 29.3 m followers worldwide, however argued they were "overwhelmingly adult". However, the ASA discovered about a countless Joshua's 15.7 m Instagram followers were signed up as under-18, in addition to 82,000 of his followers on Snapchat. The guard dog discovered this to be "a substantial number" implying Joshua was "of inherent strong appeal" to a young audience.