Gambling: Tougher Brand-new Rules for 'Bet Now' Adverts Gambling: Tougher brand-new rules for 'bet now' adverts 14 February 2018 Gambling firms are to face tougher brand-new marketing guidelines - including a restriction on telling consumers to "bet now", the advertising watchdog has actually said. The brand-new rules, which will limit adverts throughout live events, goal to safeguard "vulnerable" gamblers, the Committee of Advertising Practice stated. CAP, which writes marketing guidelines, stated the brand-new standards will likewise target uncertain deals for totally free bets. It comes as gambling firm ElectraWorks was fined ₤ 350,000 for misleading ads. GVA, which owns ElectraWorks and brand names consisting of Foxy Bingo, stated the adverts have actually been withdrawn and all its offers have actually since abided by the guidelines. Warning over bettors' 'VIP status' Skin betting: 'Children as young as 11 presented to gambling' Announcing the new restrictions, external, CAP said it will restrict any adverts that encourage repetitive play or irresponsibly suggest "run the risk of totally free" deposits. The updated guidelines, which will be utilized by the Advertising Standards Authority in its choices on complaints, will likewise prohibit adverts that play on clients' monetary issues or self-esteem. The new requirements will come into force on 2 April - other than for the limitations on free bets, which use instantly. Free bets CAP stated most of problems over betting adverts associate with consumers being required to make deposits before they can access their free bets or withdraw their payouts. It stated all free bet and perk offers should now specify the terms plainly. Any money-back deals should also be made in cash and not bonus offers.