Ladbrokes Coral in Talks over Takeover by GVC Ladbrokes Coral in talks over takeover by GVC Gambling huge Ladbrokes Coral remains in "detailed" talks over a takeover by online competing GVC over a deal that might value the group at as much as ₤ 3.9 bn. Under the proposals, GVC - which owns the Bwin and Sportingbet brand names - would hold 53.5% of the combined group. The maximum cost GVC will pay will depend on the outcome of the government's review of gaming makers. Ladbrokes Coral shares jumped 23% on news of the talks, while GVC's were up by 4%. The Department of Culture, Media and Sport has said it will top the size of stakes bettors can make on fixed-odds wagering terminals, amid issues they might damage vulnerable people. GVC and Ladbrokes Coral said that the review could influence on the success of Ladbrokes Coral's UK service. Under the proposed takeover deal, GVC will pay 160.9 p for each Ladbrokes Coral share, which would value the business at ₤ 3.1 bn. However, if the outcome of the government's evaluation of video gaming terminals is beneficial to the betting industry, and enforces a higher limit on repaired chances bets, then GVC will pay Ladbrokes Coral shareholders a so-called "contingent worth right" (CVR) of as much as 42.8 p per share. When contributed to the original payment, this might value the company at as much as ₤ 3.9 bn. The takeover of Ladbrokes Coral might go on before the federal government reveals the result of its evaluation. Following the outcome, GVC would then pay the CVR to Ladbrokes Coral investors. GVC and Ladbrokes Coral have previously held discuss a takeover, however they broke down. "GVC got lucky at the third effort and Ladbrokes Coral shareholders can count their payouts," said Neil Wilson, senior market expert at ETX Capital.