888 Agrees to Purchase William Hill European Business 888 consents to buy William Hill European organization 9 September 2021 888 Holdings has consented to buy William Hill's European organization from its US owner in an offer worth ₤ 2.2 bn. The online betting firm stated the offer with casino giant Caesars Entertainment would consist of William Hill's 1,400 UK wagering shops. 888 president Itai Panzer stated the acquisition would "develop one of the world's leading online betting and gaming groups". The offer is set to create a combined group with more than 12,000 staff members. It will go for cost savings of about ₤ 100m a year as an outcome of the purchase. 888 said the acquisition would give it "significantly boosted direct exposure to sports betting, the world's biggest and fastest growing online section, with the addition of an iconic sports brand name". It likewise said William Hill's High Street presence was an essential element behind the move. Mr Panzer added: "Our strategies are also complementary, being digitally led, customer focused, and committed to gamer security and raising market standards around more secure gaming. "We are also thrilled about the opportunities that the retail company provides and see significant brand advantages." William Hill president Ulrik Bengtsson stated: "The William Hill and 888 methods are highly complementary with an outright concentrate on the item and customer experience. "Scale is progressively crucial in our sector and the mix of business will provide a powerful alignment of brand names and technology." An auction for the non-US side of William Hill's business, that includes online operations throughout the UK and Europe, was started by Caesars Entertainment after it had gotten the gaming giant in April for ₤ 2.9 bn.