William Hill Advert Linked Betting to Sexual Success William Hill advert connected betting to sexual success 15 May 2019 An advert for a betting company seen on the dating app Tinder has actually been prohibited for connecting betting to sexual success. The advertisement for William Hill, which was sent out as a message to users, read: "Stuck in the buddy zone? You will not be for a lot longer if you use this Cheltenham [horse racing] totally free bet offer." It was followed by a link to download the William Hill app. But the Advertising Standards Authority (ASA) said it needs to not appear once again in its existing type. It said that, according to marketing guidelines, gambling advertisements must not link betting to "seduction, sexual success or boosted appearance". "We thought about that the text ... recommended that those who bet would be more most likely to establish a relationship into a sexual relationship and therefore linked gaming with sexual success," it said. William Hill initially safeguarded the March advert after a customer complained. The company stated customers who registered would "participate in a relationship with William Hill", and the advert was supposed to relate this to the nature of business they were advertising on - Tinder. It stated it was not its intention to link gambling to sexual success. However, upon reflection it agreed the ad could have been misinterpreted and took it down voluntarily. William Hill said: "We take on board what the ASA have said about this specific advert and have removed it from flow." Tinder on the other hand said it had actually examined the advertisement before releasing it, finding it was not socially irresponsible, offending or targeting minors. 'Speechless' Campaigners have been requiring harder policy of betting advertising.